HIROY Insights

2017 is the Year of HTTPS and SSL Conversions

Since Google first called for HTTPS to be used by every website on the internet in 2014, we have been waiting for the universal adoption of this protocol. It is finally happening, and 2017 is going to be the...

How Long Does It Take to Rank in Google?

When we are working with a client on an SEO campaign, and we describe the process of improving the current marketing efforts, it is never too far into our explanation before our client asks this question: How...

In Focus – HIROY Specialist Marcus

Please give us a brief bio of yourself My digital journey began what seems a long time ago and is now up to +15 years of experience. My focus the last 10 years has been digital growth and mainly paid media...

PPC Predictions 2017 Part 1 – Attribution

In 2016, there were several influential changes to pay-per-click (PPC) designs and campaigns. We saw the probable end to right-side text ads, and we welcomed the inclusion of Expanded Text Ads. There were also...

PPC Predictions 2017 Part 2 – Audience Targeting

Personalized Advertising Much the way the “mobilegeddon” or “mobilepocalypse” was foretold for years before mobile technology slowly began to overtake traditional desktop use, we have seen a lot of marketers...

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