Our SEO training courses are some of our most popular offerings since this type of marketing strategy does not seem to be going away any time soon.
Much of your advertising success is driven by the Google ranking of your business. To improve your ranking, Search Engine Optimization (SEO) continues to be vitally important.
Our SEO training courses are some of our most popular offerings since this type of marketing strategy does not seem to be going away any time soon. These classes are run in an informal manner, dedicating time for individual exercises, group discussion and even question and answer sessions. Our skilled experts will offer their experiences with SEO, as well as their insights and tips from many years of experimentation and success.
By the end of this training, you will have learned more about many SEO topics, including:
- How to achieve a stronger ranking performance
- How search engine algorithms work
- How to use SEO to your advantage
- How to avoid keyword stuffing
This invaluable knowledge can immediately be applied to your company’s own website and to marketing campaigns, and it will complement our Google Analytics training courses.
We offer SEO training courses in three different options:
For a foundational understanding of SEO, our Standard course is a great option. Our instructors will begin with the basics of optimization, including:
- What SEO is
- How SEO works
- How SEO strategies can work for your business
With this understanding of the basic concepts that drive SEO use and integration into a marketing campaign, you will be more aware of what you and your business need to do in order to create and to implement your own strategy. We will help you determine and establish the structures that you need in order to be successful at this important aspect of marketing.
By the end of the course, you will be much more comfortable creating SEO keywords, managing your content and identifying the SEO elements that will help your business to achieve its short- and long-term advertising goals.
Businesses and their leaders who already have a strategy and who are already engaged in using SEO regularly will be more suited for our Advanced training level.
This course provides you with the opportunity to delve deeper into the psychology and the technology behind SEO to find out exactly what works, what does not work and why those are the results. Our experts begin this class much more aggressively, targeting the many different approaches to SEO use to discover what techniques will best fit your company.
We intend this training course to throw you straight into SEO, and then we offer you the tools to help you swim. You will learn to analyze and to assess your current approach to SEO, as well as the tactics used by your competitors. Our experts will help you discover what aspects of your strategy could be improved, and we will empower you and your business to start taking the appropriate steps to change your current plan. This advanced course is strongly built on a workshop mentality of examining your current SEO situation and of looking for ways to improve it.
As with many technology and marketing skills, you and your other business leaders may find that you do not fit neatly into either the Standard or the Advanced levels of courses. Likewise, it may be difficult for you to schedule a time that will work well for you to truly devote yourselves to examining this aspect of your digital marketing. When either of these situations is the case for you and your business, we are more than happy to offer a tailored training course designed specifically with your company in mind. Choosing this type of instruction may be more convenient and cost-effective for your company, and we are happy to accommodate your needs to find a way to meet with you and to help you become a more successful business.
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