With our best practices in mind, our team of marketing specialists designed training courses geared to give you and your company a better understanding of Google AdWords and Pay Per Click ads.
Throughout our time providing quality digital marketing options, we have continued to develop, to test and to create our list of best practices. This set of guidelines has been formulated to fully optimize our clients’ ROI in their PPC and other advertising campaigns.
With our best practices in mind, our team of marketing specialists designed training courses geared to give you and your company a better understanding of Google AdWords and Pay Per Click ads. We know that these areas of digital marketing are constantly evolving with technology and with changes in desired outcomes, and we make sure that our training courses also develop to reflect those changes. Our experts pride themselves on being at the forefront of the field, and they make sure that our clients are on the cutting-edge as well.
We offer Google AdWords training courses in three different options:
We created our standard course for those business leaders who have little or no knowledge of Google AdWords. This lack of knowledge is not a barrier to success in this form of campaigning, and we can help you get up to speed.
We begin this course level with the most fundamental aspects of Google AdWords, walking you through an introduction to this rich tool. From these basic principles, we will progress to explaining how you can create well-structured and efficient marketing campaigns, culminating in some real-life case studies from our own experience. Topics we generally cover in this training course include:
- Keyword methodology
- Great ad copy
- Increased quality scores
- Ad extensions
- Optimization tips
These are just a few of the areas we will discuss, and our instructors are always flexible to answer your questions and to get to the heart of what you do not understand. The best uses of AdWords are specific to your industry and to your business, so we will spend some time working with you and your business needs. If creating and running your company’s Google AdWords campaign is part of your responsibilities, this is an invaluable course to get you started on your company’s objectives.
Members of your business who already have some working knowledge of Google AdWords may find this course more to their level. We designed this option for companies that are considering bringing their marketing in-house or removing it from a third party agency. This training course also follows organically from the Standard training package if you started with that information and wish to expand your capabilities with a deeper learning experience.
Once you have a handle of the basics of Google AdWords, there are many opportunities to expand your reach with more advanced techniques and with more complex PPC options. In this advanced offering, we often include:
- Successful keyword optimization
- Use of the Google Display network
- Bidding strategies
- Attribution models
- Links to Google Analytics
Although you may or may not be ready for all of these AdWords options, utilizing some or all of them can vastly improve your marketing campaigns. Even if you finish the course with more to learn about AdWords, you will be infinitely more informed and skilled than you were before.
If you find it difficult to decide what level of course is appropriate for you or those in your business, feel free to contact us to set up a tailored training course. We can design a course that is tailored to your specific needs and company objectives, and we can establish that training at a time that is convenient for you and for your staff. This is an especially popular option for companies that wish to schedule training for a larger group of individuals who will be working with AdWords because we can become more hands-on with your employees, working directly with your data and with your brand identity.
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